BiW conducted thorough market research to understand UK demand and established a local entity, ensuring all legal and operational requirements were met. The team developed a tailored market entry strategy, coordinating directly with the manufacturer for smooth product delivery and a strong brand launch.
Latest Project
Sunopy.co
Industry
Garden
Client
Sunopy.co
Start Date
16 Jan, 2024
walmark problem
Garden pergolas directly introduced to the UK market
Brand in the West (BiW) was selected by global manufacturer Sunopy to lead the UK market entry for its high-end pergola range. Tasked with building a localized presence from the ground up, BiW delivered a full-scale launch—from company formation and retail setup to brand activation and customer engagement—bringing a premium outdoor living brand to life in a brand-new market.
Market Positioning & Strategy
Company Formation and Market Entry
Recruitment and Staff Training
Marketing and Launch
Understand the market and entry
- Conducted market research to understand UK demand and trends.
- Set up operational infrastructure (bank accounts, insurance, etc.).
- Developed a market entry strategy tailored to the UK.
- Set up a warehouse and delivery network
Ecommerce Store
BiW designed and developed a custom, mobile-optimized e-commerce website for Sunopy, focusing on seamless user experience and high conversion rates. The site featured interactive product configurators, detailed product pages, secure checkout, and integrated lead capture tools, ensuring a smooth customer journey from discovery to purchase.
